Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. In the modern world, there are many ways to watch a game. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. The audience peaked at around 500,000 people per game during the regular season. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Sportspromedia An average of 14.9 million people watched a regular season game in the NFL in 2020. Viewership intent among avid fans was similar, but less dramatic. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. On that note, the number of eSports enthusiasts, i.e. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. We also use your market data in our Strategic Business Process to support our business decisions. The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO 2012, 2016 Summer Olympics (3.6 billion viewers) 2. Some additional basketball datasets include data on previous . Please do not hesitate to contact me. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) List aggregation and channel comparison . (Roadtrips) (Statista) (MansionBet) (ICC Cricket). . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. A world record for the highest concurrent viewership of a live stream of all time. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. US women's soccer viewership broke records by as much as 300% in 2020. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. 1998 FIFA World Cup (3.4 billion) 6. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. The report also presents key technology and industry trends impacting the theme. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. 32% of UK adults never watch live sports on TV. Your email address will not be published. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. The sports viewership value chain is made up of sporting events. Then you can access your favorite statistics via the star in the header. Please create an employee account to be able to mark statistics as favorites. You need a Statista Account for unlimited access. Over 150 million in the US watched live sports once a month in 2019. Full trend for top-ranking sports For each of the following,. This statistic is not included in your account. To use individual functions (e.g., mark statistics as favourites, set CNBC Activate. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). Chart. Extended stream stats . is here! Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. That said the EURO final was the most-watched sporting event in 2021. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. Compared to other generations, Gen Zers are most likely to stream sports content. Sportspromedia Accept Read More, Sports has become an essential part of our daily lives and. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Required fields are marked *. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. Can be shared by unlimited users within one corporate location e.g. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. These factors include: Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. The Cricket World Cup2.6 billion viewers. Its the NFL SuperBowl. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. Results are specific to the Fluent audience and not reflective of the general U.S. population. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. 2008 Summer Olympics (3.51 billion) 4. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. The USA17% stream sports, while 53% watch sports on television. 6. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. First, . The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Boston Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. We have a lot of great sports datasets on Kaggle! eSports viewership statistics confirm that this is one of the most popular forms of competition out there. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. More than 458 million viewers watched eSports in 2019. All data is sourced from Fluents portfolio of owned and operated media properties. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . Find your information in our database containing over 20,000 reports. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. data than referenced in the text. In 2019, MLB had an average of 28.5 million prime time viewers. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. 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